Using Topspin’s Download Anywhere to Drive Traffic to PledgeMusic

At Music Geek Services we have been loving the new-ish Download Anywhere functionality from Topspin. It allows one to customize the confirmation page for the email4media widget and place it, literally, anywhere on the web. A few weeks ago we saw a creative use of it mentioned in a blog post by Topspin’s Chris Carlson. This inspired us to come up with a creative implementation of our own.

One of Music Geek Services’ newest clients is Rhett Miller (of the Old ’97′s). We just signed Rhett up to Topspin as he launched a PledgeMusic campaign for his next studio solo album project to be released on his own label. We wanted to make sure that during the pledge campaign we were taking advantage of all opportunities to drive traffic to the PledgeMusic project page.

So, when you use the email4media widget to sign-up for Rhett’s mailing list on his web site:

…and you confirm your sign-up, we use the Download Anywhere customization features to display a message from Rhett about his PledgeMusic campaign and deliver the fan to the actual project page on the PledgeMusic web site. You can also choose to share the news on your Facebook or Twitter feeds.

Thanks,
Chandler
Music Geek Services

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