You know you have seen them. Those glossy credit card things being given away or sold at shows. Sometimes they are glossy paper, sometimes plastic, or even there cool Seedcards which fans can plant after redemption. Those cards are collectively known as drop cards. While you could make them yourself, a New Jersey-based company called, what else, Dropcards, do them best. They cost anywhere from $0.50/card to $0.25/card depending on the quantity you get printed. You can create custom designs and Dropcards will print them up and include unique redemption codes on each cards that you can tie together with anything you want.
Music Geek Services has been working with Dropcards for over two years. They were a big success at the Sloan merch table on the North American tours over the past two years. They allowed Sloan to sell their digital-only EP at the shows. They were often bundled with buttons, stickers, or a poster and sold for $5. This allowed a fan to take something physical away from the show even though the EP was a digital-only release.
Now Topspin has partnered directly with Dropcards so that you can generate redemption codes within Topspin, connect to your Topspin account inside Dropcards, and allow your fans to redeem the download or merchandise through the Topspin platform. It is an exciting integration that is sure to become a popular feature of both services.
Best of all, you can sign-up for a free account with Dropcards to learn more before you ever get around to ordering the physical cards.
Here’s the promo video that Topspin included in their recent blog post announcing this service to their users: