The Future of NoiseTrade – NoiseTrade Deep Dive – Day 5 of 5

If you are not already a subscriber… Click here for a FREE subscription to THE COYLE REPORT and get a FREE eBook on The Best Practices for Merch.

The Future of NoiseTrade



This post is part of 5-part series on NoiseTrade. Here are links to all five parts:
Part 1 – What is NoiseTrade?
Part 2 – The NoiseTrade Website
Part 3 – The NoiseTrade Mailers and Paid Promotional Opportunities
Part 4 – The NoiseTrade Widget
Part 5 – The Future of NoiseTrade


I asked the team at NoiseTrade what they could reveal about future plans for their service. Here’s what they said:

[1] What does NoiseTrade have in store for artists and fans in terms of new features, new tools, new resources, or changes to how artists and fans use and interact with NoiseTrade?

We’re gearing up on both the artist and fan side, working to enrich the experiences for both.

On the fan side, we’ll kick it off with fan accounts: allowing fans to log in (either directly or via Facebook), get instant downloads, favorite albums they’re interested in checking out later, keeping track of their download history (so they can always re-download content if they need or want to), and making it even easier to share socially and leave a tip to support artists as well. We also have a pretty extensive streaming initiative that will come on the heels of fan accounts which we think will really open up the possibilities for engagement and the level of content even further.

On the artist side, we’re rebranding our marketing options under “NoiseTrade Artist Services”, which will allow us to deepen our relationships with our artist and label partners, offering up more analysis and a richer understanding of their campaigns, best practices for following up and converting these new found contacts into lasting fans.

We launched our direct advertising options this past summer to great success, and we’re continuing to broaden and build out sponsorship opportunities (which benefit both our community and our artists)…as both of current promotions with POPmarket and HGTV set the standard.

[2] Could you elaborate beyond what Chris Moon mentioned about changes to the paid promotional features?

Streaming will usher in some interesting promotional opportunities, and we’ll be looking to put more emphasis on the amount of exclusive and original material that’s offered up on NoiseTrade as well. In addition, with Nick Purdy and Sean Doyle joining our team (both previously of Paste Magazine), we’re extending the promotional opportunities beyond just content and further into the world of direct advertising on the site.

[3] Anything else you want to share with The Coyle Report audience about NoiseTrade?

Just that we’re continuing to refine our fan experiences, heighten our opportunities for the artists and labels we work with, and continue to diversify into other media outlets (as we’ve done with launching NoiseTrade Books this year). We see the fan relationship to artists (of any media format) as critical to their careers, and we want to continue to offer ways for them to be introduced, and engage, with new fans via content in more unique ways.

After hearing what the NoiseTrade team has in store, I decided to jot down my wish list, so that they have something to work on when the above work is completed.

A WISH LIST FOR THE NOISETRADE TEAM

  • API Integration with MailChimp
  • Tighter integration/Coordination with PledgeMusic (w/ founder Benji Rogers listed as a NoiseTrade advisor, I think they could do much better than a link back the an artist’s PledgeMusic campaign…yawn.)
  • Educate artists on how best to ‘on-board’ acquired fans to artist mailing lists (this will help minimize the dreaded ‘download and unsubscribe’ situation that tends to be around 10-15% in my experience)
  • Make it much, much clearer to downloaders that they are opting in to the artist’s mailing list
  • Have regular posts focused on helping artists get the most out of the NoiseTrade platform
  • Allow artists to set remarketing pixels on album and artist pages
  • Look to Bit Torrent Bundles for some inspiration on other ways to use the access content to drive email sign ups.
  • Look to Unlock.FM for some inspiration on how to keep the music playing when user interacts with the NoiseTrade widget.
  • Look again to Unlock.FM for some inspiration on other ways to get music fans to help the artist build awareness — social sharing for access/track for example.
  • Look to Snipe.FM for some inspiration on creative ways to use location-based technology with NoiseTrade widget streaming capabilities.
  • Last, but not least, figure out a way to make the widget responsive or provide alternate layouts a la Bandcamp or CD Baby.

CALL TO ACTION – I WANT YOUR NOISETRADE STORIES

CLICK TO CONTACT ME
and let me know about your experience with NoiseTrade. The good, the bad, and the ugly. I’d love to hear what worked for you when you ran your own campaign or a paid promotional feature or New & Notable. I want to hear about your experience with how you ‘on-boarded’ the resulting new emails into your mailing list.


I hope you enjoyed this NoiseTrade Deep Dive Series. Again, if you are a weekly subscriber, and had not yet seen Parts 1-4 this week, you can read the entire series via the links below.

You can check out the other parts of this series here:
Part 1 – What is NoiseTrade?
Part 2 – The NoiseTrade Website
Part 3 – The NoiseTrade Mailers and Paid Promotional Opportunities
Part 4 – The NoiseTrade Widget


Cheers!
Chandler Coyle
Digital Geek at Music Geek Services
Publisher, The Coyle Report
Click here for a free subscription to The Coyle Report a free music marketing newsletter that provides tips, tricks, and solutions on fan engagement and get a FREE eBook on The Best Practices for Merch.

The NoiseTrade Widget – NoiseTrade Deep Dive Day 4 of 5

If you are not already a subscriber… Click here for a FREE subscription to THE COYLE REPORT and get a FREE eBook on The Best Practices for Merch.


The NoiseTrade Widget



This post is part of 5-part series on NoiseTrade. Here are links to all five parts:
Part 1 – What is NoiseTrade?
Part 2 – The NoiseTrade Website
Part 3 – The NoiseTrade Mailers and Paid Promotional Opportunities
Part 4 – The NoiseTrade Widget
Part 5 – The Future of NoiseTrade


I believe the most underrated piece of the NoiseTrade experience is the NoiseTrade widget. I feel it is the best widget out there, easily better than any of the widgets I have tried. It streams music, collects emails, collects tips, is sharable, is embeddable, and is the most out-of-the-box aesthetically pleasing widget I’ve used over the past few years.

The NoiseTrade widget is free to use and is automatically created whenever an artist creates an album on the NoiseTrade service. You can embed this widget anywhere that you can embed a YouTube video as it utilizes the exact same iFrame code. That means you can offer it to blogs, venues, labels, radio stations, television stations, or any media website that happens to be talking about you and is open to helping you promote your music.

(Power users can even integrate it with a service like found.ee and make the widget part of the building of a retargeting pool in advance of an retargeting advertising campaign.)

THE NOISETRADE WIDGET

The following images are static screenshots of the different states or interfaces of the NoiseTrade widget. After these screenshots I include a live embed of the same widget so you can play with it yourself.

Front of Widget

Sharing Screen of Widget

Email Screen of Widget

Track Listing Screen of Widget

Play with a Live NoiseTrade Widget

WHERE TO FIND THE NOISETRADE WIDGET

GETTING THE WIDGET EMBED CODE

PUT IT ON YOUR WEBSITE

OFFER IT TO RADIO STATIONS

OFFER IT TO VENUES OR ANY OTHER WEBSITES


You can check out the other parts of this series here:
Part 1 – What is NoiseTrade?
Part 2 – The NoiseTrade Website
Part 3 – The NoiseTrade Mailers and Paid Promotional Opportunities

Stay tuned for Part 5 of 5 when we’ll cover The Future of NoiseTrade


Cheers!
Chandler Coyle
Digital Geek at Music Geek Services
Publisher, The Coyle Report
Click here for a free subscription to The Coyle Report a free music marketing newsletter that provides tips, tricks, and solutions on fan engagement and get a FREE eBook on The Best Practices for Merch.

The NoiseTrade Mailers and Paid Promotional Opportunities – NoiseTrade Deep Dive Day 3 of 5

If you are not already a subscriber… Click here for a FREE subscription to THE COYLE REPORT and get a FREE eBook on The Best Practices for Merch.

NoiseTrade Deep Dive – Part 3 of 5: The NoiseTrade Mailers and Paid Promotional Opportunities. 



This post is part of 5-part series on NoiseTrade. Here are links to all five parts:
Part 1 – What is NoiseTrade?
Part 2 – The NoiseTrade Website
Part 3 – The NoiseTrade Mailers and Paid Promotional Opportunities
Part 4 – The NoiseTrade Widget
Part 5 – The Future of NoiseTrade


Every week NoiseTrade features a handful of artists in their mailers and on their website homepage. They also have 12 albums that are deemed New & Notable. These placements can essentially be thought of as advertising into the NoiseTrade community, except that in all cases there is a level of curation involved. That means that NoiseTrade carefully selects which artists and albums are picked for these placements to make sure the material is both high quality and relevant. NoiseTrade wants to make sure that any artist that is paying to be featured will have a successful campaign.

THE MAILERS
Logistically, here is how the mailer schedule operates currently:

  • First, keep in mind, again, all features and New & Notable spots are curated
  • Every Tuesday and Thursday a music mailer is sent out to the 1.3 million strong NoiseTrade mailing list
  • Each mailer has 2-3 featured artists. Each artist is usually promoting an album they are giving away on NoiseTrade, sometimes an artist may also be coordinating the feature with an upcoming tour, album release, or even a direct-to-fan campaign launch (like a PledgeMusic campaign for example).
  • The 2-3 featured spots are really eye-catching and drive a lot of traffic from the mailer through to the NoiseTrade album. I’ve personally seen a single mailer feature drive at least 1,000 downloads to over 20,000. Each feature’s potential will vary depending on its particular situation.
  • Each mailer also has 6 New & Notable albums. Right now it is a simple listing of the 6 albums, but I’m told the layout will be changed to improve the visibility in the near future. I’ve seen a single N&N generate at least 400 downloads, with some generating as much as a few thousand. Again, performance will vary depending on the particular situation.

Here is a link to a recent mailer with the primary feature being of the Hamilton, ON based band Arkells.

RELATED WEBSITE PROMOTIONAL PLACEMENTS
Artists and albums featured in the mailers get further impressions by being showcased on the NoiseTrade website:

  • Every feature and New & Notable artist/album gets featured on the homepage of the NoiseTrade website for one week.
  • Featured artists have big images included in the slideshow carousel up at the top of the page
  • The featured artist images stay up for a week, but newer ones get featured first in the slideshow
  • New & Notable albums display in the New & Notable section just below the featured artists carousel.
  • Each Tuesday and Thursday the New & Notable section is updated with the 6 new albums, while the oldest 6 drop off.

S-A-T-U-R-D-A-Y….MORNING MAILER
Sorry, Woody, but NoiseTrade schedules their Saturday mailer in the morning. ;-)

  • A somewhat new development, NoiseTrade now sends out a mailer every Saturday morning which is a combined effort including features and content from both the MUSIC and BOOKS sites (yes, NoiseTrade has a sister site called NoiseTrade Books).
  • The mailer also includes some wonderful editorial content from writer Will Hodge
  • I’ve been told the Saturday mailer will be evolving (getting new and improved) which will only increase the exposure for any artist or author lucky enough to get included.
  • Don’t discount the exposure a Saturday mailer will get, how much new mail does your inbox have in it when you wake up and grab your phone? Not much, very smart Mr. Webb and team, very smart.

MAILERS AND PROMOTIONS CRYSTAL BALL
I asked Chris Moon of NoiseTrade to comment on what they have in store related to these mailers and promotional placement options, here is what he shared with me:


“We’re rebranding our features under NoiseTrade Artist Services within the month, and we’ll be offering a combination of main features and New & Notable features, both paid and sponsored by brands.”

For more info on FEATURES and NEW & NOTABLE placements please click here to contact Chris directly.

“We’re also offering direct ad sales as well (often bundled with main features), which add an additional impression (allowing you to drive folks directly to your store, iTunes, PledgeMusic, etc…).”

For more info on direct ad sales please click here to contact Sean Doyle directly.

“Artist Services will also focus on direct to artist initiatives, offering up a variety of opportunities, such as the discounts we’ve run recently for both Berklee Online and New Artist Blueprint, and we’re also running a Holiday campaign with HGTV where we’ll be compiling a playlist from artist submissions, which both NoiseTrade and HGTV will be sharing this holiday season.  HGTV will also be choosing music from this playlist to share on air as part of their programing this season as well (with the artist getting on-screen credit).”


Thanks for sharing what’s in store, Chris!


Cheers!
Chandler Coyle
Digital Geek at Music Geek Services
Publisher, The Coyle Report
Click here for a free subscription to The Coyle Report a free music marketing newsletter that provides tips, tricks, and solutions on fan engagement and get a FREE eBook on The Best Practices for Merch.

The NoiseTrade Website – NoiseTrade Deep Dive Day 2 of 5

If you are not already a subscriber… Click here for a FREE subscription to THE COYLE REPORT and get a FREE eBook on The Best Practices for Merch.

The NoiseTrade Website



This post is part of 5-part series on NoiseTrade. Here are links to all five parts:
Part 1 – What is NoiseTrade?
Part 2 – The NoiseTrade Website
Part 3 – The NoiseTrade Mailers and Paid Promotional Opportunities
Part 4 – The NoiseTrade Widget
Part 5 – The Future of NoiseTrade


The NoiseTrade website is like when you met the other biggest music geek in your town and you walked into his or her music room and marveled at all the albums in their collection that you had not only never heard, but some artists that had never heard of before.

This music geek was not only the type of collector that was always collecting new music, but also unearthed stuff that had never been released.

The NoiseTrade website is that music geek, a place where you can go to hear a ton of music that is most likely new to your ears. You can listen to new stuff every day, and likely discover an artist that may become one of your favorite artists for years to come.

From the Fan Perspective

When I visit the NoiseTrade website, as a music fan, one thing immediately comes to mind, new music for me to check out. The site appears to be well designed to serve the purpose of making it effortless for artists to introduce site visitors to new music. I can easily see featured artists, New & Notable albums, Top Downloads, and even a scrolling ticker that shows me what albums are being downloaded right now.

If I click on any of the album covers I’m immediately taken to the album’s page where I can read more about the album, stream the tracks on the album, even download the tracks of the album. The amount of music that I can listen to on the NoiseTrade website boggles my mind.

From the Artist Perspective

The marketer in me sees the other side of that equation: great opportunities for an artist to promote their music within a community that gets a ton of monthly unique visitors (1.7 million per the SimilarWeb estimate).

NoiseTrade curates their featured artists’ sections (including primary features and New & Notable, both of which we’ll talk more about later this week) where I could possibly pay to be promoted both on the home page of the NoiseTrade of the site, but also in the mailer that goes out to 1.3 million music fan (more on that later this week).

The NoiseTrade HomePage Sections

Let’s walk through the various sections you will encounter on the NoiseTrade website’s homepage:

Featured Artist Slideshow Carousel

The Featured Artist Slideshow displays all the artists that have been featured in the weekly mailers. This prominent placement in the mailer and on the NoiseTrade homepage drives a lot of traffic to the artist’s album page. Which, in turn, leads to a lot of downloads and thus emails collected.

New & Notable Section

Like the Featured Artists Slideshow, the albumss that appear in the New & Notable section are curated and the artists are paying for the placement. Each week there are 12 New & Notable albums selected for this section. Six of the albums appear in the Tuesday music mailer and the other six appear in the Thursday music mailer. The albums selected for New & Notable also appear in this section on the homepage for one week.

Top Downloads / Most Recent Section

This section tracks the Top Downloads for the most recent period, which I believe updates every hour. If you click the Most Recent link, this section displays the most recent albums uploaded to NoiseTrade.

Downloading Now Scrolling Ticker

This ticker displays which albums are being downloaded at the moment. I’m uncertain how often this updates and even if it updates if you leave the page open in your browser. But, I can tell you that it is fun to watch especially if an album you made or are helping to promote starts showing up in that ticker multiple times.

The NoiseTrade Artist Profile

Every artist who uploads an album to NoiseTrade gets an artist profile. The profile allows you to link up your tour dates (via Songkick), include bio information, display contact information, link to your store and other digital touch points around the web, feature a video, and list other artists that give the NoiseTrade community a reference point as to what your music sounds like. Then, most importantly, it displays all the albums you have uploaded to NoiseTrade (yes, NoiseTrade allows you to upload multiple albums to their service – I can hear the wheels of some artists spinning who have a ton of archival live shows or demos/outtakes on their hard drives).

The NoiseTrade Album Page

Much of the relevant information that appears on the Artist Profile page flows through to each Album Page. The Album Page is where the fan can stream each track, download the album, view a related video that you uploaded, even grab the embed code for the awesome NoiseTrade widget so that they can share your music anywhere on the web.


Stay tuned for Part 3 of 5 when we’ll cover The NoiseTrade Mailers and Paid Promotional Opportunities


Cheers!
Chandler Coyle
Digital Geek at Music Geek Services
Publisher, The Coyle Report
Click here for a free subscription to The Coyle Report a free music marketing newsletter that provides tips, tricks, and solutions on fan engagement and get a FREE eBook on The Best Practices for Merch.

What is NoiseTrade? – NoiseTrade Deep Dive Day 1 of 5

NoiseTrade Deep Dive – Part 1 of 5: What is NoiseTrade?


This post is part of 5-part series on NoiseTrade. Here are links to all five parts:
Part 1 – What is NoiseTrade?
Part 2 – The NoiseTrade Website
Part 3 – The NoiseTrade Mailers and Paid Promotional Opportunities
Part 4 – The NoiseTrade Widget
Part 5 – The Future of NoiseTrade


In their own words:

“NoiseTrade helps artists build their fan email lists by giving away free music in exchange for email addresses and postal codes.”

How do I prefer to describe it?

A Community of Music Fans, 1.3 Million Strong

NoiseTrade is a website that has built a community that includes a mailing list of 1.3 million music fans. NoiseTrade has built a reputation of being a place to discover new or unknown artists, new or old music from known artists, or even unreleased music from known and unknown artists. Each week thousands of new music fans are added to the NoiseTrade list.

A Marketing Platform for Building Awareness (and Your Email List)

As NoiseTrade says on its website: ‘Great music is its own best marketing tool.’ The service is a great marketing platform for promoting music and building an email list. Using your own music to promote, you guessed it, your own music. NoiseTrade provides you an easy way to build up your mailing list using one of the assets you already have sitting around: your recorded music.

A Way to Superserve Your Fans

A lot of artists have multiple hard drives filled with live recordings, demos, outtakes, alternative takes, unreleased songs. You name it. NoiseTrade has hosted a ton of such stuff by artists looking to share what had otherwise been collecting dust.

Offers a Free Embeddable Streaming + Email-for-Media Widget

The NoiseTrade widget is best in class. It can be embedded on any website. It can stream the music, trade a download for an email address, enables sharing on social networks, and your fans can even embed the widget on any of their own sites/blogs. Beyond the powerful functionality I just described, it is also one of the most aesthetically pleasing widgets out there.

You Can Generate Income via Tips

You can accept tips via NoiseTrade. While it isn’t the main reason to use the service, it is an often significant side benefit. In some instances I’ve seen some artists generate an impressive amount of tips, likely from their existing fan base.

A Cost-Effective Tool/Service (Hint: It’s FREE!)

Best of all, it is completely free from cost. NoiseTrade doesn’t charge artists to use the service. They only start to make money off of you, if you start to make money via tips. They take 20% of your tips. NoiseTrade also currently charges some flat fees to the artists featured in the weekly mailers.

Berklee Online Open Mic Series: Benji Rogers on Best Practices for Merch


This is a guest post by Berklee Online music business instructor Chandler Coyle. Chandler is one-half of the fan experience agency Music Geek Services and is also the publisher of the The Coyle Report a free music marketing newsletter that provides tips, tricks, and solutions on fan engagement. Click here for a free subscription to The Coyle Report.


Hi everyone!

PledgeMusic’s Benji Rogers was recently interviewed by Berklee Online’s Mike King at the Boston campus of Berklee College of Music. Mike is the course author of various music business courses offered by Berklee Online, the online extension of Berklee.

This first video in the 4-part interview series is focused on: Best Practices in Merch. One of the courses authored by Mike for Berklee Online, Music Marketing 101, covers merch best practices extensively and will feature Benji Rogers as a guest instructor for the Fall Term.

Benji and Mike discuss best practices for merch related to the three channels that most artists should be concerned with: merch booths at live shows, online stores, and, of course, PledgeMusic / direct-to-fan pre-order campaigns (as Exclusives).

Key Takeaways for Best Practices for Merch

  • Don’t forget to ask your fans what they want to buy.
  • Vinyl, CDs, t-shirts, and posters also sell well online and at the merch table.
  • PledgeMusic has noticed that for most campaigns 75% of fans typically want vinyl over CDs.
  • Vinyl is definitely hot these days, just keep in mind the lead-time, weight/bulkiness, and cost/unit.
  • Vinyl serves a dual purpose of being both a music delivery vehicle and a physical poster-like memento of the show.
  • Fans will want to talk to you at your merch booth and will likely buy merch as a physical memento of the show.
  • Remember to coordinate merch strategy and available items across all 3 channels: 1) live shows, 2) online stores, and 3) PledgeMusic campaigns.

Stay tuned as next week we’ll feature Part 2 of this 4-part Berklee Online Open Mic Series: Benji Rogers on Best Practices on Pricing.

Testing Unlock.FM

New Site for Royal Tusk

More Content in Another Device

Eddy Cue and Jimmy Iovine Interviewed by Walt Mossberg at CodeCon

http://recode.net/2014/05/30/apples-jimmy-iovine-and-eddy-cue-explain-the-beats-deal-and-hint-at-the-future-video/