All posts by musicgeeksvcs
Eliot Van Buskirk (then of WIRED) interviews Ian Rogers (then CEO of Topspin Media)
CD Baby continues to add to its option for DIY music promotion with the recent introduction of Ads by CD Baby. Ads are delivered to music fans interested in your style or genre of music on sites like Rolling Stone, Pitchfork and MTV. If you’ve gotten to the point where you have music available and growing interest from fans, then you might be ready for such paid promo activity. If so, you should also be comparing paid options on social networks like Facebook and promo options on music communities like Earbits.
When you hear the term “street team,” you might immediately envision college students slinging energy drinks out of the back of a gaudily-wrapped pickup truck. Fair enough. While it’s true that street teams are now a ubiquitous part of Big Brand Marketing, this wasn’t always the case. The tactics that have now come to define street teams—rewarding your biggest fans for promoting your band, company, or product on the streets—were born out of necessity in the music industry. Independent record label Asthmatic Kitty has been using email to translate the idea of a street team idea to the web.