You’re tracking your website’s traffic…right?
If you aren’t tracking your website’s traffic, you have no way of knowing whether your site is helping you with your fan engagement goals.
A service like Google Analytics tells you how many people are visiting your site and so much more. You can get an idea about where they are coming from and exactly how they arrived at your site. How many are new vs. returning visitors. How long they stay on your site and what pages they are viewing.
Over time as the historical information builds up, you can analyze the data to make adjustments to your site. Move menu items around? Beef up your ‘About’ page, which may be one of the most visited secondary pages of your site, by putting a strong email-for-media call-to-action on that page.
If you don’t have Google Analytics installed or activated tracking your website stats yet, see below for some pointers…
If you have a WordPress site, you can easily add Google Analytics tracking to your site. First you need to sign up for a free Google Analytics account. Then you need to install the tracking code on your website. I highly recommend using the Google Analytics by Yoast plugin (the free version is all you need).
Bandzoogle’s Reports tab is powered by Google Analytics. Just connect your Google Analytics account to your Bandzoogle account from within your Bandzoogle Dashboard.
Section 101 also integrates with Google Analytics from within your Section 101 Dashboard.
Google Analytics Travels With You from Provider to Provider
Some website service providers have their own stats packages. The trouble is, if you switch to a new provider you will lose your historical data. That’s why I always insist on using a website provider that uses Google Analytics (or, at the very least, Piwik).
If You Want to Own Your Data
For those on the more technical savvy side or with tech teams at the ready, the one knock on Google Analytics is that Google controls your data. If Google Analytics were to suddenly shutdown, you would lose easy access to your website stats history.
Piwik is an open-source alternative to Google Analytics. While Piwik is free, you have to host it yourself — or opt in to their Pro cloud hosting service (starts at $65/mos.)
Need Help? You can HIRE ME to help you sort through your questions.